10 Business Website Strategies
If not, it is time you find out. Identify your customer’s personas (with back stories) and address your content to them as individuals.
2.Do you place more emphasis on the visual design of your website than the structure and content?
“Pretty” only gets you so far. Without substance, people will not visit or stay and search engines will not index.
3.Does your content truly help customers? Is it actionable information or educational? Is it written from a plan?
If not, your content can cause people to disconnect. Use an editorial calendar, sales offers and targeted sales funnels.
4.Is your company and your staff empower to “do” online?
Does your online partner “handle” it for you or do they work as a true partner in your success?
5.Does your website have a blog?
If not, you are missing out on “the” most important and effective tool available. Just don’t get too promotional or you’ll push visitors away. Instead use great content to attract visitors, share knowledge and build trust.
6.Are you making the most of the new art of SEO and findability?
Search success really comes down to how well you can be found by the right kinds of prospects. It’s a combo of content, social engagement and avoiding SEO tricks that can get you into trouble.
7.Do you craft offers that are relevant to your target audience?
Searchers are looking for answers. Provide them at all levels of your sales funnel and build a case in favor of your solutions. Each offer is a touch point in your sales process.
8.Do you look at Social media as networking yet? You should.
The basic human desire to do business with other people we know, like and trust means embracing social tools to engage prospects.
9.Think you can set and forget it? Think again.
Getting started is only the beginning. Building an online presence takes time and effort. If you haven’t set a budget for ongoing marketing efforts, analytics, content creation and engagement, you’ll get left behind.
10.Do you keep an eye on your analytics?
It’s one thing to have an idea how many visitors your site has, but what about conversions, popular pages, competitor activity or even Google algorithm changes? Watch your analytics like you watch your accounting. Nothing beats good intelligence.
The Bottom Line: A Successful Business Website Isn’t Built For Any Single Thing.