Are you ready to bring your email marketing strategy into 2022?
Marketing goes through trends just like anything else. While you don’t have to change all of your tried and true email marketing strategies, it’s a good idea to see what’s new and exciting so you can incorporate recent email marketing trends into your overall strategy.
Let’s talk about it. Keep reading to learn all about email business marketing trends that you should consider this year.
1. Personalization
Personalization has been trending for the past few years, and it’s not stopping yet. Build your business brand by personalizing your emails to the best of your ability.
Many business owners balk at the idea of email personalization because they think that it means that they have to write individual emails for every customer. This isn’t true. Even just using the customer’s name and purchase history is a great way to personalize the email.
Consider the pet supply brand Chewy. In their emails, they include the name of the customer’s pet.
This makes the email more appealing—and thus, more likely to be opened. It also makes the customer feel more important.
2. Mobile-Friendliness
Have you ever opened an email on your phone just to see that it’s all but illegible on mobile? This is a huge problem, and many business owners (and even marketers) overlook it.
There are over 5 billion mobile users on the planet. How many of them check their emails when they’re out and about and don’t have access to a computer?
If your emails aren’t readable on a mobile device, you’re going to lose leads. With enough non-optimized emails, your potential customers may unsubscribe altogether or put your emails in their junk folders.
3. Interactive Options
Adding interactive features to your marketing strategy is always a good move, but how can you do that with emails?
It’s tricky, and it will require your customers to click links that they may not want to click. Make it appealing. Consider doing polls and surveys, advertising a game where the customers can win discounts and more.
Once your lead is on your website, they’re more likely to become a customer—especially if you’ve used the discount option.
4. User-Generated Content
Like interactive options, it’s hard to use user-generated content in your email marketing strategy. Usually, marketers use it on social media. So how can you apply it here?
Consider including genuine customer reviews in your emails. You can also ask customers to submit photos of themselves with your products. This shows other people on your email list that real people enjoy your products, which will make them more likely to buy.
Try These Email Marketing Trends This Year
Add a few of these email marketing trends to your digital marketing strategy in 2022. You’re sure to see more traffic to your website, better leads, and more revenue.
Are you looking for help with your email marketing strategy? We want to talk to you! Contact us so we can start working together today.
