Did you know that TikTok draws in around 1 billion users every single month? It’s one of the biggest social media platforms that’s keeping people of all ages engaged and entertained.
That’s why marketing on TikTok is such a great strategy for businesses of all shapes and sizes.
Unconvinced? Keep reading and we’ll go through all of the top benefits of marketing on TikTok that you won’t want to miss!
1. Expansive Audience
One of the biggest reasons you need to consider TikTok marketing is the sheer amount of users that engage with this platform every day. Once, it was seen as a fad but after being in the spotlight for so long, businesses need to take it seriously.
It’s a great way to reach new customers and continue to draw the attention of your current ones. If you ever want to see a large amount of growth in your user base, then TikTok is the way to go!
2. Build Brand Personality
Does your business have a brand personality? Have you found fun ways to show it off to your potential audience?
TikTok is a unique way to show the world how much personality you have within your brand. Each video you release is a way to entice people to learn even more about the company.
People want companies that are more than faceless entities. They want to buy from brands that they feel a connection with and a brand personality is the best way to achieve this.
3. Diversify Your Content
Giving your audience the same kind of content all the time with soon feel boring. The good news is that it’s easy to learn how to start marketing on TikTok.
With its short video format, you have the opportunity to explore many different types of content.
Try posting product teasers, tutorials, amusing clips, behind-the-scenes previews, and more. Expand on the content you’ve already posted on other platforms or offer a video version of that content.
All of these ideas have a place on TikTok and will continue to grow your brand with every post.
4. Unique Customer Engagement
Getting your customers to interact with your brand has never been easier than it is on TikTok. You’ll soon go viral if you offer content that’s useful and interesting.
With so many people on TikTok, it’s impossible to miss out on finding customers who are interested in your content. Start a challenge to get them to create fun videos featuring your product. Offer a giveaway or host contests to get people excited.
Don’t forget to include links to your other platforms while fleshing out your TikTok marketing strategy. This way, your audience has many easy-to-find options on how they interact with you and your brand!
All Businesses Should Start Marketing on TikTok
Whether you’re a new business or one that’s been around for years, there are plenty of reasons why you should hop on the TikTok train. Marketing on TikTok offers so many benefits that any business will see growth in no time at all.
Don’t wait around to boost your brand!
Want to strengthen your marketing strategy? Our social media marketing services are here to help you every step of the way!