Facebook is the world’s biggest social media website, with more than two billion users. It can be a tremendous resource for your small business, but its size means it is difficult to manage.
You probably already have a Facebook page on which you post content. That’s a good start. But it’s not just enough to throw up a post every now and again.
You need to learn how to use Facebook for your business. Here are five Facebook marketing tips.
1. Figure Out Your Audience
Facebook lets you see who your audience is. Audience Insights is an analytics tool that lets you research your audience’s demographics, interests, and lifestyles. Take notes on the audience you attract, and consider how you can court them.
Your content should appeal to your audience. But your content should also appeal to anyone who sees your page. Track your Insights on a weekly and monthly basis, so you can determine how your audience is changing.
2. Distinguish Between Posts
There are many posts you can make on your page. Standard text posts are fine for most services, but you can stand out with other types of posts.
If you want to engage with your audience, post polls. Ask your audience yes-or-no questions, and encourage them to vote. Polls keep your audience active, and they let you understand what your audience wants.
If you want to show off a product or service, post videos. Short videos work well as promos, while long videos are great for showing special features. Consider making a series that connects through your different products.
3. Serve Your Customers
Facebook is a terrific way to improve customer service. Provide your business details on your page, including your email and phone number. Let customers contact you through Messenger.
Reply to everything your customers write, including personal messages. Make everything you post shareable, so your customers can spread information through their own networks. Share what your customers produce, and congratulate them on successes.
4. Facebook Live Streaming
Facebook Live streaming is an effective way to interact with your audience. It lets them see who runs your business and what your business offers.
Get a high-quality camera and sound equipment. Test them out with short videos and test streams. Plan out what you want to do during the stream, then create a calendar for your stream.
Introduce yourself, and show a lot about yourself during the stream. Show your audience a service that you have a mastery of, and cover topics relevant to them. Distinguish yourself from your competition by showing off your charisma and expertise.
5. Facebook Groups
Facebook Groups is an underrated tool on the website. More than one billion people use Facebook Groups every month. If you want to foster community within your audience, Groups are perfect for you.
Invite your most supportive customers to a private group. Disclose upcoming sales and products to them. Use Groups to schedule times for live streams and other events.
Go to the Experts on Facebook Marketing Tips
There are millions of people out there waiting for you. They just haven’t heard of you yet. Master some Facebook marketing tips, and you’ll be growing your audience in no time.
Learn who your audience is, and develop a plan to engage with them through polls and videos. Improve customer service by providing your business information and sharing customer content. Tap into Facebook Live and Groups to promote your business.
Turn to the experts if you have any questions. F22 Internet Solutions provides a plethora of services and tips for your small business. Contact us today.
