A paid ad is one of the best ways your business can gain leads, boost brand awareness, and create a lasting impact on your target audience. However, paid ads sometimes have misconceptions related to budget and return-on-investment (ROI). Here are five reasons that prove paid ads are worth your time and budget.
1. Fits Any Budget
Committing to paid ad marketing is versatile for any budget. For big budgets, ads can span across multiple platforms. For small budgets, ads may focus on a single platform.
Whichever route you choose, you’ll likely see some ROI in your strategy. Facebook brings in over 2.6 billion users monthly, which gives you access to a broad audience and significant ROI as you continue to build engagement over time using Facebook paid ads.
2. Boosts Brand Awareness
Paid ads are the perfect way to increase brand awareness. Banners, text ads, and video ads are all eye-catching and exciting to audiences, especially if you advertise on websites relevant to your product or service.
Google paid ads, for instance, put your product or service at the top of one of the most visited web pages in the world. By pinpointing your ideal audience by keyword or location, your ad makes a valuable impression.
Even if your target audience doesn’t click on your ad, your ad still made a lasting impression, which is one of the main goals of increasing brand awareness. As your ad views grow, so will your community.
3. Targets Your Ideal Market
Precise targeting helps ensure your ads get seen by those who are most interested in your product or service.
Many social media websites, like LinkedIn, offer targeting tools to help businesses start honing in on their preferred audience. With LinkedIn paid ads, you can target people who work in specific industries, job titles, and professional interests.
4. Offers Straightforward Campaign Analysis
The fantastic part of paid social ads is the free analysis that comes with it. Most platforms provide some version of analytics, such as impression and click insights.
Instagram paid ads, for example, show you exact engagement numbers for each promoted post you create. Better yet, you can view the demographic insights of your audience. These insights are essential for understanding which paid ads work best.
Comments, shares, and clicks grow as your engagement grows. Plus, the more paid social ads you make, the more valuable the analytics will be.
5. Complements Your Organic Marketing in One Place
If you’ve already built some organic engagement on a specific platform, you can use that to your advantage. Whether you have an established blog or active social media profile, an established Internet presence works to your advantage.
Organic posts, such as written content and videos, complement paid ads well, especially if you already have high engagement. A variety of engagement types lead to audience trust, which is vital for a healthy long-term marketing strategy.
Building organic engagement is tough and requires time and patience. If you’re a new business that hasn’t built a substantial online presence yet, don’t hesitate to lean on professional social media marketing services.
Paid Ads Pay Off
Whether you’re on a budget or you’re trying to gain more brand awareness, paid ads on social media make your campaign strategy simple and effective.
Are you trying to improve or kick start your next social media marketing strategy? Contact F22 Internet Solutions today. We’ll help you get started.