Did you know 52% of website visitors will leave a site if it takes more than three seconds to load?
If your website takes more than three seconds to load, it’s time you take a look at your marketing strategy. Aside from increasing your webstite’s speed, a web marketing strategy will help put your business on the map.
Read on to learn about these useful marketing tips.
1. Optimize Your Website
If you want to take your marketing strategy to the next level, you need to ensure your website is SEO optimized. The purpose of SEO is to help you attract organic traffic to your website.
When a potential client looks for your products and services, you want your website to show up at the top of the search engine results. To ensure your website is optimized, you should focus on these things:
- Responsive
- Well designed
- Mobile-friendly
- Proper site map
- Trustworthy back-links
- Original, well-written, and relevant content
- Use of relevant keywords
When you combine all of these elements, you have a better chance of attracting organic traffic.
2. Social Media
No marketing strategy would be complete without a successful social media marketing campaign. If you want to take your web marketing to the next level, you need to take advantage of social media opportunities.
Take advantage of the social media platforms that best suit your content and stay active. To create a full social media strategy is important that you first check out the competition.
Based on what people like, you can start by crafting a social media marketing strategy. You will need to find a balance between content that is unique to your brand and trending content.
3. Voice Search Optimization
As we briefly mentioned before, you need to use the right keywords to help your clients find your content. Nowadays, aside from typing the right keywords on Google, people take advantage of voice search when looking for a product or service.
Think about optimizing your website for voice search to take your online marketing strategy to the next level. When you optimize for voice search, you need to choose keywords based on how people speak rather than writing it.
4. Add a Blog to Your Site
Another way to take your online marketing strategy to the next level is by adding a blog to your website. A blog is a perfect place for you to share unique and helpful content for your clients.
For example, if you sell products, you can create blog posts to help your clients learn how to use them. Having a well-written and informative blog on your website also increases your credibility.
Ensure all of the content on your blog is informative, original, and linked to reputable sources.
Are You Ready to Apply These Web Marketing Tips?
Now that you know about these web marketing tips, you’re ready to take your campaign to the next level.
Start by making sure your website has been optimized for SEO, take advantage of social media opportunities, use voice search optimization, and create a blog.
Are you ready to let a professional take your marketing campaign to the next level? Contact us today for more information.
