Worldwide, we send about 500 million tweets each day. Businesses can use Twitter to keep customers informed, interested, and engaged with their business. With a strong Twitter marketing strategy, you can expand your reach and generate more sales than ever before.
Not sure where to start? Here are the five tips you need to learn how to market on Twitter.
With these tips, you can generate fresh leads, attract people to your website, and boost online sales.
Discover a new way to grow your business with these tricks for promoting on Twitter today!
1. Improve Your Profile
First, take a look at your Twitter profile. Is it optimized with your business and industry in mind? If your profile gave someone the first impression of your brand, what would they see?
Make sure your Twitter profile is branded to match your company’s brand guidelines. Brand consistency can help you build awareness, recognition, and trust. Your brand can include colors, fonts, imagery, and your logo.
Use a striking header photo to draw people in. Then, use the headline to highlight your value proposition.
Don’t forget to add a link to your website.
2. Write Compelling Copy
Create a dedicated landing page on your website with your Twitter audience in mind. Your landing page can help your Twitter marketing strategy generate leads.
Create a unique lead capture opportunity, such as a form. Then, use a video or high-quality imagery to show off your product or service. Finish the page off with a strong call-to-action (CTA) to generate conversions.
3. Consider Your Content
As you use these Twitter marketing tips, keep an eye on your competition. What are they posting on Twitter? Which posts are generating engagement from their audience?
Learn from their mistakes.
As you create tweets, make sure each one has a singular purpose. Use an eye-catching image or gif to catch the customer’s attention. Then, use compelling copy to push them to your landing page.
Take the time to research your target audience. How do they speak and behave?
Use personalization to connect with your audience. Match their language and appeal to their needs to generate more leads.
Keep mixing up your content, too! Discover new content ideas by exploring your industry’s hashtags and influencers. You can even work with an influencer to draw in a larger audience.
4. Pin Your Best Tweets
Which tweets are helping your Twitter marketing strategy generate results? Pin those tweets to your profile. That way, you can keep generating fresh leads.
Focus on tweets that highlight your value and push customers to a specific action.
5. Offer One-on-One Support
Over 60% of businesses use Twitter to provide customer support. Are you?
Respond to the questions you receive from customers. Use direct messages to provide your customers with help without the character limit.
Helping your customers will encourage them along your sales funnel.
Start Tweeting: 5 Twitter Marketing Tips for Social Media Success
Ready to give your business a boost this year? Keep these five Twitter marketing tips in mind. By learning tricks for promoting on Twitter, you can expand your reach and generate fresh business.
Need help? That’s what we’re here for.
Contact us today to get started.
