As a small business, you can’t afford to lose clients over a poorly designed site. 38% of people will leave a website if it’s hard to navigate.
Small business website maintenance is crucial for improving the customer experience and increasing your profits. Your digital space will allow you to reach more people.
It will also leave a lasting impression. Your consumers will know quickly if you’ve spent time on your website or not.
Maintaining a website can seem daunting, but there are a lot of easy ways to ensure your site is performing as efficiently as possible. Below, we’ll give you all the tips you need.
Backup and Regular Checks
Technology is useful and very helpful, and it’s typically reliable. Unfortunately, situations happen, and you don’t want to lose all the data on your website. You also don’t want to have any security issues.
Setting up an automated backup system will protect you if something bad happens. Be sure that your database is retrievable if the site crashes.
Automated systems can be very useful as they’ll happen automatically. You can focus on other aspects of your business without worrying about your small business website maintenance.
Update Contact Information
Test out your small business website to ensure all your contact forms and interactive elements work well. You need to receive notifications when clients send you messages or submit forms.
This will help you provide the best customer support. If you don’t test and update your contact information, you could miss out on sales and profits.
Refresh Inbound Marketing Content
Once your website is up and running, it’s crucial that you regularly update your content. Take the time to remove outdated information and replace it with more relevant news or stats.
If you have new products, you’ll want to include them and take down the old ones. New, accurate, and relevant information will keep your users engaged and help you establish trust with them.
If they’re scrolling down and see that the last time you made an update on your website was 5 years ago, they may go somewhere else to get their information.
Check Mobile Responsiveness
One of the most important things to remember when you’re designing and maintaining your website is mobile responsiveness. Most people have smartphones and use them daily to get information.
If your website isn’t compatible with mobile devices, you’ll miss out on a lot of sales. Make sure your site looks and functions correctly on the phone and a computer.
Digital Wellness: Small Business Website Maintenance
You have a lot on your plate as a small business owner. There’s a lot to do, and it can be very busy and stressful at times.
Small business website maintenance can easily slip your mind. This can be detrimental to your profits and your online sales.
This is a reminder to spend some time on your company’s website. Whether you need help maintaining your website or designing it, our staff at F22 Internet Solutions is here to help.
