An email marketing strategy is vital for any business to thrive.
3.9 billion people use email, so there are many opportunities to create meaningful connections and acquire new customers.
A successful email marketing campaign starts with a well-developed plan. Read on to learn how to establish a solid email marketing plan that will set you up for success.
Step 1: Define Your Goals
When considering developing an email marketing plan, the first step should always be defining your goals. When you have set goals in mind, it will help the following steps fall into place and ensure that you head in the right direction overall.
An email marketing plan can have several different goals, but some common ones are:
- increase brand awareness
- increase brand visibility
- increase sales
- gain new customers
- further develop a relationship with current customers
- increase traffic to your website
Once you decide on your primary goal or settle on a couple of goals to focus on at once, you can begin building your email marketing strategy.
Step 2: Build an Email List Authentically
In today’s world, it is possible to buy an email list. But doing this would be a major mistake that could eventually tarnish your brand’s reputation.
Instead, focus on building up an email list with people that voluntarily sign up because they want to learn more information about your company. There are many ways to do this, but the best option is to gain new emails from various sources.
- have a signup form on your website
- offer a discount if people sign up for emails
- have a physical sign up list at your business location
- offer freebies when people sign up
- collect emails as part of a check out process
There are many ways to encourage people to sign up for your emails, but getting them to stay subscribed is the real key.
Step 3: Focus On Subject Titles
When you go through your email, do you open each one to read the content before deleting it? Probably not.
Most people will scan through their email subject lines to decide if an email is worthy of keeping to read or if it should go in their trash bin. So to make sure that they take the time to open your emails, work on crafting subject lines that catch their attention.
Step 4: Nail Down Your Tone
So, you’ve captured their attention with an interesting subject line, and they open the email.
You need to make sure that your emails provide them with useful information and that your tone helps them understand your business better. Finding the right balance between being personable and professional can be tricky at times.
That’s why it can be beneficial to hire a company that provides email marketing services and can help you with this crucial part of the process and provide you with email marketing tips.
Step 5: Focus On the Little Things
It might seem like the hard work is done once you build a list, craft some polished subject lines, and write compelling email copy. But, there are a few other things you need to keep in mind:
- optimize your emails for mobile users
- consider scheduling your emails
- decide the best day/time to send them
- keep an eye on your email open rate
- include an easy-to-find unsubscribe button
Establish an Email Marketing Plan
The importance and effectiveness of having an email marketing plan cannot be understated.
This article walked you through what should be in an email marketing plan. You need to define your goals, build a list, craft eye-catching subject lines, and engaging emails, all while not forgetting about the little things in the process.
If you want some help building a successful email marketing plan that will help your business grow and develop, contact us today.
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