More than 600,000 small businesses open every year in the United States. This means that if you are a small business owner, your competition is fierce.
To stand out from the crowd you need to build a clear brand and a loyal customer base. In fact, your loyal customers are one of your business’s greatest assets. Retaining customers by as little as 5% can increase your business’s profit by up to 95%!
Sending out an email newsletter is a great way to keep your customers engaged and show them your latest products. So how do you craft email content that will bring people flocking to your business? Read on to find out more.
Think About How You Want to Use Your Email Newsletter
First things first, you need to think about the tone that you want to capture in your email newsletter. If you are going to send this out regularly, you might want to pick a theme.
For example, if you run a hardware business, each newsletter might include a section of DIY top tips. You can also pepper a newsletter with:
- Sales and promotions
- Your latest products
- News about your business, such as new staff or stores that are opening
You can also use a newsletter to respond to seasonal events, such as Christmas, trends, and global events.
It is important to remember that your email marketing content should bring traffic to your website. So make this interactive and engaging.
Use Eye-Catching Graphics and Exciting Copy
Your email marketing design needs to stand out in a busy inbox. You should use bold colors and eye-catching graphics to draw the readers’ attention.
Of course, you should try to keep your marketing design in line with your branding and feature your company logo. This will help to reinforce your brand.
Try not to overwhelm your reader with information in your email newsletter content. Your email shouldn’t be more than 200 words — so focus on the headlines to draw your readers in.
Include Links to Your Promotions and Products
Having a brilliant website that is easy to navigate is key to your success as a small business. This is where using WordPress can help! This service:
- Offers adaptable website design plans
- Is user-friendly
- Has a variety of website themes and plug-ins available
- Helps you create websites that rank highly in online searches
Your email content is in place to bring traffic to your website. So make sure there are plenty of links for your readers to follow.
You can attach these to text or graphics within your newsletter. This makes it quick and easy for your customers to find and (importantly) buy your products.
Get Creative With Your Subject Lines
Your subject line is the first thing that people will notice about your email content, so make sure these really pop! If you want to create subject lines that will really grab people’s attention, you should:
- Consider personalizing your subject lines
- Be descriptive
- Keep it short but sweet
- Never overuse punctuation or emojis
- Think about using questions to grab the reader’s attention
Your subject line needs to intrigue your reader and give them a taste of what is in your email. So keep this in mind when brainstorming your ideas.
Get Help With Email Marketing Today
As you can see, it takes careful time and planning to create an email newsletter that will really catch your customers’ attention! Keep these top tips in mind and you can’t go wrong.
Want help driving traffic towards your website using emails? Then check out F22’s email marketing service now. We’re happy to help!