$65 billion. That’s how much the SEO industry is worth.
To many, this is shocking news. But to those who understand that the World Wide Web is now the preferred marketplace, this means numerous potential for business success.
This is why, as early as now, you want to read through this search engine optimization for dummies guide.
Because the longer you delay joining the SEO bandwagon, the more you’re missing out on.
Worry not, as we’re here to help. Here’s one SEO for beginners guide that you should start using now.
Know Your Keywords
You’re optimizing your pages for search engines, right? So, you want to make sure they can tell right away what your pages are all about.
At the same time, your pages should also “speak the same language” as your visitors.
For instance, your brand is all about independent video game development. Obviously, you’d want those four words. Other relevant keywords you should use include the following:
- Indie (a popular abbreviation for “independent”)
- Indie game/s
- Game development (or game dev, wherein dev stands for “development”)
- Indie dev
There are many other related and relevant keywords, but it’s a good idea to start with the most popular ones.
Never Overstuff
Don’t think for one second though, that you can just put as many keywords in as possible. Never do that, or you’ll get dinged.
Google hates this kind of stuff. Officially it is known as keyword overstuffing. It’ll catch you right away, and as soon as it does, you’ll see a major – and negative – change in your search engine result pages (SERP) ranking.
Know your On-Page Optimization Basics
Once you’ve made your keyword list, you need to put them in your pages. But make sure they’re in strategic locations throughout the pages.
One of the most important places where you need your keywords present is the filename and path of your pages. Those are the URLs (Uniform Resource Locator). They’re some of the best locations when it comes to SEO real estate.
Here’s an example of what you want your URLs to look like: http://www.YourBrandName.com/indie-game-dev-stories.html.
With that filename and path, you’ve strategically placed relevant keywords while also attracting people’s attention to the “stories” your site may have.
Make Sure You Have Updated Links
The use of wrong linking techniques is one of the many outdated SEO strategies newcomers to the industry still make the mistake of doing. Although you want to avoid committing the same error, you still need to build links. But you need to make sure you’re collecting the right, valuable links.
There are many ways you can get more backlinks to your site.
One is through guest blogging. Look for credible, popular websites relevant to your niche. Offer them your expertise and curate high-quality content for them.
Don’t Underestimate the Power of Content and Social Media Marketing
Promoting your website through content marketing and social media marketing are also crucial.
Just consider this: A whopping 3.196 billion people all around the world are on social media. Facebook alone boasts of 2.167 billion active users. And more than 50% of adults on Facebook check their accounts several times a day.
So, whenever you post something, make sure you include links back to relevant pages of your site.
Want More Search Engine Optimization for Dummies Tips and Tricks?
If so, then you’d want to check out our blogsite! You’ll find more useful search engine optimization for dummies tips there. So, go on and learn more about growing your SEO knowledge and use it to your brand’s advantage.
