Paid advertising can generate a 200% ROI rate while increasing brand awareness by up to 80%. With an effective paid advertising campaign, you can reach new customers online as they search for your offerings. An unorganized paid advertising strategy, however, could cost you money without generating leads.
Here are a few easy tips that can help you make the most of your paid advertising campaigns. With these tips, you can expand your reach, generate leads, and more.
Start advertising with these tips today!
Establish Goals
Before rushing to create your first paid search advertising campaign, take a moment to outline crystal clear SMART goals. Specific, Measurable, Attainable, Relevant, Timely goals will help you better structure your campaigns. You can set a goal at the campaign level.
Your goals might include:
- Generating brand awareness
- Attracting website traffic
- Generating leads
- Increasing sales
- Generating calls
Outlining SMART goals will help you determine what imagery or messages to include in your ads.
For example, if you want to generate brand awareness, consider using display ads that feature your distinct brand. To generate leads or sales, consider leveraging the consumer’s immediate pain points and needs.
Once you establish your goal, make sure each component of your campaign (messaging, call to action, imagery, landing page, etc.) aligns with that goal.
Research Customers
Learning more about your target audience can help you create personalized campaigns. Personalization can boost your sales by 10% and ROI by eight times. It will also help you specify your targeting.
When researching your customers, consider demographics like:
- Age
- Location
- Gender
- Salary
- Career
Determine what keywords consumers use to find your product or services online if you’re using Google Ads.
Consider the pain points you can help solve for your customers, too. Then, position yourself as a simple, helpful solution.
Appeal to a different buyer persona within each campaign.
Distribute Ad Spend
Determine how much you want to spend on paid search advertising. If you’re creating more than one campaign, distribute your ad spend based on each goal.
To start, consider distributing 20% on brand awareness campaigns, 60% on lead generation, and 20% on retargeting.
Write and Design
Use your customer research to create engaging, personalized ads. A/B test two ads at the same time to improve your messaging.
For display and remarketing ads, use eye-catching imagery to attract customers.
Review and Adjust
Once you use these paid advertising tips, review the results from your campaigns on a regular basis. Determine which ads are generating results. Then, continue A/B testing to gather data.
Adjust your campaigns over time to improve your ROI.
Awesome Ads: Develop an Effective Paid Advertising Campaign Today
Don’t rush when going live with your first paid advertising campaign. Instead, use these tips to develop a stronger paid advertising strategy. With these tips, you can appeal to your target audience with effective paid advertising.
You don’t have to develop your first ad campaign alone, though. Instead, consider partnering with an experienced ad agency to save time and money.
Eager to get started? Contact us today to learn more.
