Want a website that’s as easy to update as writing and sending an email? Look no further – WordPress powers over 75 million sites on the web, a number that grows every single day. This website runs on it, too.
Here are some of the ways WordPress can give you that competitive advantage:
Search Engine Optimization
WordPress sites are text-based (although with careful graphic design, they don’t have to look dominated by text), and their structure makes it very easy for Google’s search robot to crawl. What this means is that your site gets indexed quickly and often, so that the people who are looking to hand you money can find you.
This is in sharp contrast to Flash-based websites, or websites that look like text, but are really just a series of graphics because the designer didn’t have the skill to use CSS to control the appearance of fonts in a searchable manner. Neither one of these is going to get you much Google love, except for the warm fuzzy feeling they get when you have to keep paying for Google Adwords to get any clicks.
Ever felt like you needed to be a code monkey to optimize your website for the right keyword phrases? Put down that banana – WordPress makes it easy enough for a stoned koala.
Killer Content Management System
Rowboat Media is in the business of empowering you to make changes to your website whenever you want – including at 2 am on a Sunday morning, without necessarily requiring our intervention or a bill from us. Still want help and don’t want to learn a THING? No problem – just subscribe to the F22 Maintenance Service.
However, there are those of you have paid a lot of money in the past for a snazzy web design and then couldn’t find your designer to make a small update – or, alternatively, you got presented with a big bill for doing so.
So, like the self-reliant folks you are, you decided you could get in there with your Word HTML editor or FrontPage and make that one little change to the second paragraph on the home page…only to see the whole design fall to pieces. If this is you, you need to know that you can make updates on your own, if necessary, without having to hire a private detective and take out a second mortgage.
For you, the WordPress content management system is perfect and helps you sleep at night.
Plugins and Extensions
Wherever you leak, the world will hang a bucket.
Basically, if you ever sat in front of your computer, staring at your website, and thought, “I wonder if there’s a way to _________”, odds are someone has already written a plugin to solve that exact problem. We keep our eye on the market and stay up on the best WordPress plugins – both free and premium – to add value and functionality to our clients’ websites.
Your website can grow with you – even if you end up building out to 1,000 pages. The big boys, like CNN, use it, as well as the landscaper down the street. Big or small, WordPress can handle it – especially if you have a well-thought out design.
WordPress is created by the folks behind Automattic, a multimillion dollar software and service company. It’s not going away any time soon, and it’s in everyone’s best interest that WordPress keep up with the times. That means you don’t have to worry about all of that – your website can keep moving forward as the Web does. And since all of your content lives in a database, you can keep updating your design without having to worry about transferring every page you ever created by hand, and ending up with broken links. Just drop a new design on that existing chassis and keep creating.