Having a blog isn’t enough. If you’re simply typing up any random blog post and hitting publish, you’re not doing it right. After all, most blogs fail for a reason. If you cannot be bothered to put any effort into producing high-quality blog content for your audience – how can you expect anyone to read it? There is a reason why you’re not getting the results you expected. Check out these three different types of blog posts that can guarantee you more traffic. Let’s get started!
1. Expertly Well Researched Long-Form Articles
You may currently be generating content that is only around 300 words. There is only so much content you can deliver with this length.
You may actually find that you increase your engagement with longer articles. These can range from around 2,000 to 3,500-word pieces.
Backlinks to other authoritative websites should be an important part of your SEO strategy to bolster traffic to your website.
This can be achieved more effectively by providing well-researched and lengthy blogs that get into the nitty-gritty of a topic.
2. Allow Data to Drive Your Blog Post
There are a bunch of reasons that blogs with data do better.
People don’t only want to read about your baseless opinions. They want to see the evidence behind your statements.
By including graphics, tables, and charts that back up your arguments, you can give transform your blog posts.
Using data when blogging can really improve your trustworthiness in the eyes of readers. This can be really effective in getting your audience on your side.
You may have unearthed fascinating data which shows that conventional opinion is actually wrong. This will surely attract attention to your blog and you have the stats to support yourself.
3. Always Try to Tell a Story
Your blog posts should always attempt to give your audience a narrative that they can believe in.
That means that you don’t simply explain something. You show how everything links together to create a compelling message.
This can be achieved by allowing your personality to shine through when you write your blog. Don’t be shy!
When people read your blog they want a human connection. If they cannot relate to what you’re saying, they’ll simply turn off.
You may be able to take advantage of visual content, notably videos and images, to better convey your message.
Not convinced? Videos can actually get more than 40 percent more traffic compared with blogs without videos.
Types of Blog Posts to Drive Traffic
Are you struggling to grow your blog?
This could be because you’re not producing the right types of blog posts to drive web traffic to your website.
Now you know the best types of blog content to improve your clicks, you just need to get to work.
Do you want to discover more tips on how to improve your blog? Check out more with our blog post on the biggest blogging mistakes you can make.