It’s projected there will be 31.7 million bloggers in the US by 2020. While it’s a popular thing to do, it isn’t easy to get into. And it certainly isn’t easy for your site to get noticed in the sea of other blogs.
However, there are things you can do to make your blog stand out so you can promote your business effectively. In this article, we’ll discuss some of the top blogging mistakes you should avoid.
Only Talking About Your Company and Services
Blog articles are a great way for you to establish your company as an industry. So don’t just talk about yourself and your services!
For example, if you sell makeup, don’t just ramble on about how good your blushes and lipsticks are. Instead, give your readers things that are informative, such as “5 ways to use eyeshadow” or “5 mistakes you’re making with your foundation.”
Not Keeping up with Trends
You may think blogging is just putting pen to paper (or fingers to keyboard in this case), but it’s more complicated than that. Just like with any type of marketing, there are trends that come and go.
Blogging trends will change as time goes on, so you’ll want to keep up with them and evolve your writing strategies. If you don’t keep up with trends, you’ll find your reach isn’t very good.
Not Keeping a Regular Schedule
The fact is, the more content you have on your blog, the more web traffic you’ll get. You might get some momentum going when you write weekly blogs, but that can quickly fall off if you don’t keep up with it.
You Don’t Capture Leads
Many people write blog articles and then don’t have a call-to-action (CTA) at the end. This is because they don’t realize that email marketing has a huge ROI. In fact, it’s estimated to be about 3,800%!
Make sure you put a CTA on all your blog articles. You’ll motivate readers to subscribe to your email list, which will enable you to capture hot leads for your business.
You Don’t Promote Your Blog
You can create the best content in the world, but it won’t matter at all if no one finds and reads it. You might think enough people will come to your website and explore your blog site, but you can do significantly better than that.
For example, you can promote your new blog posts on your social media accounts. This benefits you not only because you’re pushing new content, but also because you’re keeping your social media accounts active.
Avoid These Blogging Mistakes for Better Reach
Now you know what the biggest blogging mistakes are. That way, you can avoid making them and optimize your blog for the best outreach possible. The more people access your blog, the better your business will do!
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