There’s no doubt about it: digital marketing has revolutionized the way businesses get the word out about themselves and their products. Social media sites have had a big part to play in this. They allow brands to be in constant contact with their customer base in a way they never would have been able to twenty years ago. Across the board, marketers agree that the exposure it affords brands is one of the best things about social media marketing. Paid social ads are no small part of this.
They allow businesses to take social media sites and their benefits and use them to their advantage. If you think your business could benefit from social media marketing, but you’re unsure of where to start, this guide is for you. Read on to find out four of the best practices when it comes to paid social ads.
1. Always Pay Attention to Analytics
Analytics and social media marketing should always go hand in hand. Analytics are the key to paid social success. They allow you to track the performance of your ads and see what is working and what isn’t.
You should be using analytics to inform your future social media marketing strategies. If you’re unsure of how to use analytics to your advantage, a professional social media marketing company will be able to help.
2. A/B Testing Is Important
In some ways, this point can be tied into the one on analytics, but it’s so important that it warrants its own mention. A/B testing is one practice you should religiously follow when it comes to social media marketing. It can save you time, money, and help to ensure a campaign’s success.
But what is A/B testing? Simply put, it involves running two versions of the same ad to a limited number of people in order to determine which one gets the same response. Once you’ve done this, you can run the more successful one to a wider audience.
3. Have a Buyer Persona
When you’re creating a paid social ad, you should always have a target audience in mind. If you do not, your efforts are likely to be less focused and overall less successful. This is where buyer personas come in.
You should have several different possible buyer personas—or conceptions of potential customers—for your business. You should know their age, gender, location, likes, and dislikes. When you have this information, you can market accordingly.
4. Choose Your Platform Wisely
One of the great things about social media marketing is that there are many different platforms on which you can concentrate your efforts. But this can be a double-edged sword. Not every platform is suited to every type of ad.
Know which channel is best for which type of advertising and which demographic. For example, Instagram may be better for reaching millennials, while Tiktok may be more suited to Gen Z.
Make the Most of Your Paid Social Ads
Paid social ads can help take your business to new heights. If you’d like to build an effective and impactful social media marketing strategy, get in touch today to see how we can help.