Some people see social media marketing and search engine optimization (SEO) as two separate things. One involves putting content out in front of people. The other means bringing people in based on keywords.
Ultimately, they’re both designed to get your audience onto your website. Remember, there are over 1.5 billion websites online in 2021. That’s a lot of competition for your audience’s attention.
Yet you can save time and build a stronger brand by linking your SEO and social media.
Read on to learn how to combine SEO and social media in your digital marketing strategy.
1. Share Website Content On Social Media
You don’t want to leave content languishing on your website. Give it a new job to do by sharing it on social media.
This puts in front of a wider audience than relying on search engines. It improves website traffic by finding new readers.
This tactic also helps with audience-building. Your followers get to know you on social media, making them more likely to consume the content you share.
2. Work With Influencers
This is a great tactic because you can borrow a much larger audience from an influencer. Pay them to talk about your products or services to their followers. Make sure the influencer reaches the audience you want to target.
You’ll get web traffic, but not just any web traffic. People know why they’re landing on your page because they came via the influencer.
This means they’ll stay longer, which signals to Google that it’s quality content. That means better bounce rates and higher rankings for you.
3. Spread Your Local SEO Onto Local Social Media
Many people think of SEO and social media as having a global reach. Which they do, but both of them also have a local variety.
Local SEO is what makes sure you see listings for restaurants nearby, and not 4000 miles away when you search for a tapas bar. Local social media is made up of all those community Facebook groups.
So share snippets of your reviews from Google (local SEO) on social media. If you can, share them as posts in community groups. This helps to build your business as being part of the community.
4. Use Keywords as Hashtags
Google has been indexing tweets since 2015. It doesn’t index every tweet posted to Twitter. Yet it does still index tweets. That means your social media posts can appear in organic searches.
Make sure you use your target keywords in your social media bios. Use these keywords as hashtags.
This helps Google to see what your content is about. It also means you can jump onto relevant hashtags and find a new audience.
5. Engagement Is Key to Both SEO and Social Media
Both SEO and social media rely on engagement. That means posting regular, high-quality content to build trust with your audience.
It also means interacting with your audience. On social media, that means having conversations or reposting their content about your businesses.
For your website, you might have a gallery of photos by happy customers. Show off your testimonials. Make sure people can see how you interact with your customers.
Follow These Tips For Success
You don’t have to see SEO and social media marketing as separate anymore. Social media works well when you show up in real-time. Yet one of the benefits of SEO is that it works whether you’re there or not.
Linking the two streams gives you the benefits of both. It also lets you reach wider audiences that engage differently with businesses.
We offer both SEO and social media services. Contact us today to find out how we can help you streamline your marketing.