There’s no arguing that marketing is important to your business success. However, not all marketing is created equally.
In fact, marketing is so prevalent in every aspect of our lives, that humans have learned to subconsciously tune most of it out. This is a concept known as advertising blindness.
To overcome it, you’ll need to come up with unique marketing strategies that attract the viewer’s attention. Personal marketing is one of these strategies. When a viewer feels like you’re speaking directly to them, they are far more likely to notice!
The thought of creating personalized marketing ads might feel overwhelming, but it’s easier than you think. Here are a few simple tips to help make your marketing campaigns more personal.
1. Change Your Settings
One of the easiest things you can do to make your email marketing more personalized is to change your sender name. Instead of having your marketing emails come from your company name, use the name of an actual person. Usually, you’ll want to use the name of someone from your executive or marketing team.
2. Segment Your Emails
It’s hard enough to get prospective customers to read your emails, but if you start sending a bunch of stuff they’re not interested in, you’ll lose them forever. Assume, for example, that you have a store that sells dog products and cat products. If you’re sending emails about catnip to the dog people, you’re wasting your time and alienating your audience.
You can avoid this problem by segmenting your customers and only sending emails about the subjects they’re interested in. This individualized marketing technique will help you make a better connection with your audience and increase the likelihood of making a sale.
3. Use Merge Fields
There’s nothing worse than an email that starts with “Dear Customer,” or something similar. Almost all email programs have a mail-merge function. You should have taken the time to get your prospect’s first name, so now is the time to use it!
A word of caution, though. Before you send out a mail merge email, check to make sure it’s working correctly! Sending an email that says “Hi [FirstName]” isn’t going to help your cause.
4. Interact on Social Media
Our last tip for personalizing your marketing may seem obvious, but sometimes it gets lost in the shuffle. When someone interacts with your company’s social media, make sure a real person responds to them.
Many companies are automating their responses, and this isn’t helping them make true connections. Make sure you have someone monitoring your social media and sending out appropriate (and personalized!) responses at least once a day, including weekends.
Get Help from the Personal Marketing Pros
Hopefully, you’ve started to feel excited about implementing some of these great personal marketing ideas. Before you dive in, though, it’s a good idea to make sure you’ve got all the right tools in place.
One of the best ways to ensure success with your marketing is to work with an experienced professional. f22 Internet Solutions offers email marketing and social media solutions that will help take your business to the next level. Learn more and get started today!
