In 2017, statistics showed that there were more than 1.7 billion websites on the web! These statistics are likely to be even higher now.
What this means is that no matter what niche you are in, there will be a lot of competition. Your website must create a good first impression in order to get visitors to keep coming back.
There are so many changes that have taken place in website development in the past few years and if you haven’t kept up, it is likely that you need to do a website design review.
If you are still on the fence about doing this review, here are a few key points you should bear in mind when deciding whether or not it is time to take the plunge and refurbish your website.
1. It’s Not Mobile Friendly
Long gone are the days when people browsed the internet mainly from desktop computers or laptops. A large majority of users are now browsing websites from their mobile phones.
If a user gets to your site and has a difficult time navigating on their mobile phone, they will get frustrated and move on.
2. High Bounce Rates
When someone visits your site, you want them to stay as long a possible. If they are not sticking around and moving from page to page on your site, it means that your content is not engaging them in a meaningful way.
Take a look at your site are you creating engaging fresh content? Are you linking within your content to other related posts on your website?
If not, then you need to make your content more engaging and link to other relevant articles on your site to get people to stay.
3. Loading is Slow
Does your website take forever to load? If this is true, then you will experience a reduction in visitors.
The internet moves at the speed of light and if your website loads slowly visitors will go elsewhere.
If visitors are not staying on your website then it’s time to do some website maintenance. You need to look at the images, fonts and other custom features you may be using and either remove or upgrade them.
4. No Social Connection
If your website doesn’t have the relevant social media buttons to show people how to connect with you on social media, then you are losing out. There is something called “social proof” that is very important these days.
People want to know that they are not doing business with a ghost. They want to see and find out more about your business via social platforms.
If you don’t give them these links on your website, they may see you as irrelevant or untrustworthy. That is the power of social media these days.
5. No Conversions Means It’s Time for a Website Design Review
Your website should be bringing you conversions. If it isn’t, then something is wrong with your design, content and the call to action that you are using.
This means that you desperately need to upgrade your content and overall design so that it engages the visitor and gives them clear instructions about how to act to access your product or services.
Final Thoughts
An outdated website can cost your business dearly. That’s why if you are not seeing the results you had hoped for, you should do a website design review.
Your website needs to make a good first impression and if it doesn’t, then you rarely have a chance to make a second impression because people will often not come back. Making changes in how your site operates and looks can have a huge impact on its effectiveness.
If you would like more information on website design, please visit our blog.
