Search engine optimization (SEO) is recognized as an essential element of any marketing strategy. Once a niche concern, it’s now integral to the success of any company’s online identity.

There are many factors that influence a site’s ranking. Instead of chasing every factor, focus on the most effective ones. The two that are proving themselves to be the most effective are page authority and domain authority. These are both metrics that prove a site’s value to search engines. These metrics help determine their ranking position.

But what are these metrics? How do they impact SEO? Keep reading to learn page authority vs. domain authority, and how to get them to work for you.

Domain Authority

A metric developed by the Moz, domain authority predicts how well a site will rank on a search engine results page (SERP.) It’s ranked from a scale of 0-100 with the ranking scale corresponding to the higher number.

There are many factors that influence this, but the easiest way to understand it is to think of it as recognized value. The more sites that link back to a website, the more valuable it appears to search engines.

How to Improve Domain Authority

The first step to improve your domain authority is to properly optimize it. The second step is to create relevant content that utilizes keywords. Incorporate these strategies into a marketing plan to increase domain authority.

Page Authority

Domain authority refers to the value of a site as a whole. Page authority refers to the strength of individual pages.

A 0-100 scale based on link profile determines a page’s authority. Content optimization and keyword usage aren’t important to this score. Instead, it’s the number of links directing back to that page that helps prove its value.

How to Improve Page Authority

Domain authority is a marathon. Page authority is more of a sprint. This also makes it more volatile.

Focus on developing backlinks. It’s these referrals that determine the page’s ranking. Use social media to promote specific pages. It’s easier to get content shared if it’s for specific articles. Guest posts are another excellent way of increasing page authority.

The value of individual pages will fluctuate at a greater rain than a domain’s will. This is the result of pushing specific pages instead of an entire site. Posts can garner considerable action over a short period of time, but then drop off.

Page Authority vs. Domain Authority: Bringing Them Together

The best way to get these two metrics working for you is to use them in compliment with each other. It’s not about page authority vs domain authority, but utilizing them both.Using the appropriate keywords in optimized content will help ensure the strength of your domain. Think of it as the foundation of your SEO.

Creating and promoting relevant articles will then create links back to your site. As the page develops value, this will positively influence the domain’s ranking.

If you’re looking for more help in improving your site’s ranking, let us know. We have proven results in SEO marketing.